Jul 6, 2020
South Florida Athletic Director Michael Kelly sits down with INFLCR Founder & CEO Jim Cavale to discuss Kelly’s approach to building his team during his time as COO of the College Football Playoff and early into his tenure at USF, supporting initiatives related to social media, helping student-athletes promote their brands and much more.
1:26 - How you were able to put together the team and the plan
to grow the College Football Playoff into what it is today?
2:52 - What was the intention behind the CFP's multimedia
approach?
5:49 - How did you approach entering your role as Director of
Athletics at South Florida?
7:09 - What goes into your decision-making process when it comes to
hiring decisions?
8:41 - What is your personal approach to social media?
10:49 - How are you supporting initiatives and people that have to
do with social media aspect and how you're owning it as being
really your own media network?
14:01 - Would you agree that student-athletes telling their stories
helps USF tell its story at the same time?