Apr 1, 2021
Alabama State Director of Athletics Jennifer Lynne Williams joins Jay F. Hicks on the Sports Creatives Podcast. The duo discuss Lynne Williams’ use of social, her philosophy on telling the Alabama State and HBCU story, the impact of her communications background, lessons in leading digital and much more.
2:48 – As an Athletic Director, how do you go about using social
media?
4:46 – How do you work to strike the balance between your personal
brand, your personal life and the brand of Alabama State
athletics?
8:50 – What is your philosophy on telling the HBCU and Alabama
State story using digital and social?
11:42 – How do you lead your strategic communications team given
your background in communications?
15:06 – What went into the recent redesign and rebrand of the
Alabama State athletics website?
18:09 – How do you inspire your external team to be innovative and
not be afraid to fail?
20:33 – Who are you inspirations to create the culture you have
fostered at Alabama State?
23:36 – What is the biggest thing you’ve learned in terms of
leading, guiding and directing the strategic and digital, from
where you started to where you are right now?