Preview Mode Links will not work in preview mode

The AthleticDirectorU Podcast


Dec 18, 2019

Katie Cavender, Assistant Director of Communications for College Football Playoff joins Jay F. Hicks on the newly co-branded AthleticDirectorU and Sports Creatives Podcast. The duo talk about the process of changing the College Football Playoff’s voice on social to be more engaging and less corporation which involved navigating relationships with the organization’s numerous stakeholders to get buy-in.