Mar 26, 2020
Jay F. Hicks sits down with Michigan’s Digital Strategy and Creative Lead Brian Wagner and Texas’ Assistant Director, Digital and Social Strategy Marc Jordan to talk about the NCAA’s United For One campaign, led by this duo. The trio talked about the hours and days when the NCAA was beginning to cancel competitions and then seasons due to the corona virus outbreak, how their respective social and digital teams are continuing to operate, how their creative and social teams are continuing to tell the brand story, and so much more.
3:36 – Can you walk us through the origination and execution of
the United For One campaign?
11:03 – How do you feel like the campaign was received online, in
terms of getting the message out?
14:22 – How did your respective athletic departments handle when
competitions and later seasons were beginning to be canceled?
20:53 – How are you operating with everyone on your respective
digital social and external teams, including graduate assistants or
student workers?
26:15 – How are you guys continuing to create content and tell the
brand story? And then what does that look like moving forward?
32:03 – Have you found that you’ve either altered or kept your
voice or your tone in the brand that you’ve build and found
appropriate ways to do that?